Sunstar & Crayola

I was asked to be a part of several internal concepting projects at Sunstar for a new licensing deal they had recently worked out with Crayola. The goal being to design colorful, engaging, smart toothbrushes, for kids.

How do you amp up a child’s teeth brushing experience? With LED’s, haptic response, build your own brush, mix and match, fun grips and a smartphone app for kids and parents’ to monitor progress.